Senin, 26 September 2011

Tips to Start an Internet Coffee Shop

For small business enterprise, opening an internet coffee shop is a profitable venture only if you can fathom its various pros and cons. Even if it is a small enterprise, one has to take care of several considerations if you want the business to succeed and establish for long term.

The considerations are provided here in the form of tips:

Tip 1
Gauge the competition in the area selected to open the internet coffee shop. If there are numerous internet cafes then there are slim chances of your business establishing any foothold unless you have some really different idea for establishing internet café that has not been previously explored by any. You many have an area in mind but perform a survey of the place before finalizing. You will know how steep is the competition, price wars going on, and whose services are preferred by consumers. Analyze what is the USP of your competitor and the USP of your company!

Tip 2
Try to gauge the crowd mentality. No matter how progressive we become, no one can escape crown mentality. This spreads through word – of – mouth and if certain internet café is preferred by one, all others will follow the one. If this crowd mentality persists in the area you want to establish business, then it is really difficult to break the barrier and pull the crowd toward your internet cafeteria.

Tip 3
What is the profit earning potential of the business in the selected area? Do other internet coffee shops charge as per their wishes or is their any local regulatory body who decides about the charges? The presence of a regulatory is actually beneficial as then there is lesser chances of unnecessary quarrels, enmity, and price war disputes. Yes, with regulated price and seeing the horde of customers flocking your cafeteria, one may gauge how much profit you maybe earning, much to your displeasure, but it is actually better than engaging in petty issues.

Tip 4
It is thousand times better to open an internet coffee shop in an area where, currently, there is lesser number of such cafeterias. Capturing a market in the initial stages will help in maintaining a strong foothold as compared to those who open internet coffee shop in an area where there is already an overflow of such businesses.

Tip 5
The area selected should be such that has potential in terms of consumes. It is of no use opening business in an underdeveloped area; select an area that has some development and has lot of potential for development in near future. Such areas will help in reaping more profits.

Tip 6
Don’t forget to advertise! Print flyers and distribute them with morning and evening newspapers. The flyers should contain the USP of the shop – services offered, prices per hour for internet access, games availability, types of food and beverages served and other details. Promotional activities are an inseparable requirement for flourishing businesses. You can also design free gaming offers, food discounts etc for drawing consumers.


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