For small business enterprise, opening an internet
coffee shop is a profitable venture only if you can fathom its various
pros and cons. Even if it is a small enterprise, one has to take care of
several considerations if you want the business to succeed and
establish for long term.
The considerations are provided here in the form of tips: Tip 1
Gauge the competition in the area selected to open the internet
coffee shop. If there are numerous internet cafes then there are slim
chances of your business establishing any foothold unless you have some
really different idea for establishing internet café that has not been
previously explored by any. You many have an area in mind but perform a
survey of the place before finalizing. You will know how steep is the
competition, price wars going on, and whose services are preferred by
consumers. Analyze what is the USP of your competitor and the USP of
your company!
Tip 2
Try to gauge the crowd mentality. No matter how progressive we
become, no one can escape crown mentality. This spreads through word –
of – mouth and if certain internet café is preferred by one, all others
will follow the one. If this crowd mentality persists in the area you
want to establish business, then it is really difficult to break the
barrier and pull the crowd toward your internet cafeteria.
Tip 3
What is the profit earning potential of the business in the selected
area? Do other internet coffee shops charge as per their wishes or is
their any local regulatory body who decides about the charges? The
presence of a regulatory is actually beneficial as then there is lesser
chances of unnecessary quarrels, enmity, and price war disputes. Yes,
with regulated price and seeing the horde of customers flocking your
cafeteria, one may gauge how much profit you maybe earning, much to your
displeasure, but it is actually better than engaging in petty issues.
Tip 4
It is thousand times better to open an internet coffee shop in an
area where, currently, there is lesser number of such cafeterias.
Capturing a market in the initial stages will help in maintaining a
strong foothold as compared to those who open internet coffee shop in an
area where there is already an overflow of such businesses.
Tip 5
The area selected should be such that has potential in terms of
consumes. It is of no use opening business in an underdeveloped area;
select an area that has some development and has lot of potential for
development in near future. Such areas will help in reaping more
profits.
Tip 6
Don’t forget to advertise! Print flyers and distribute them with
morning and evening newspapers. The flyers should contain the USP of the
shop – services offered, prices per hour for internet access, games
availability, types of food and beverages served and other details.
Promotional activities are an inseparable requirement for flourishing
businesses. You can also design free gaming offers, food discounts etc
for drawing consumers.
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Senin, 26 September 2011
Tips to Start an Internet Coffee Shop
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