The domain name is the entry to your site. The
address people type in their browsers to get to it. You need to pay
attention to it, because your company name will not always be the best
domain name you can get for your website. There are certain
considerations you should keep in mind when choosing the domain name you
will use:
· your domain name should be easy to remember for the intended audience
· your domain name should contain keywords so it helps your site positioning in search engines.
With these in mind, you will soon discover that your-company-name.com is
not always the best alternative. It depends on whether you have a well
established company, with a known name, or you are starting your
business.
The domain name is a tool you can use to help your business grow. So
don’t miss the opportunity. Spend the necessary time thinking about
possible domain names, and trying to find their good and bad aspects.
A good idea is to get more than one domain name and point them to the
same website. So if people type your-company-name.com or they type
your-keyword-rich-domain.com they get to the same website. This way you
can still use your company name as domain name, and also some other
keyword rich name you register.
Another good idea is to register common variations of your chosen domain
name. For example, if you register mydomain.com, you could also
register my-domain.com or mydomains.com.
Once you come up with the domain name(s) you want to use, you need to
register them. The first step is to check if they are available, because
they could have been already registered by someone else. Once you have
verified this, you can register them for a period of time, and they will
be yours to use for that period. You can always renew them afterwards,
before the period expires.
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Sergio Roth is an experienced freelance web programmer. You can
contact him for domain registration, hosting and website development
services at http://www.ayreshost.com
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Selasa, 27 September 2011
Internet Marketing: The importance of a Domain Name
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